Founded in 2010 by Manuel Schütz, Sic Truth Clothing is a lifestyle clothing brand located in Zurich-Switzerland. Sic Truth Clothing is offering a unique selection of clothes for a lifestyle lived with a sense of Rock’n’Roll soul.

Driven by the passion of Rock’N’Roll music I design and create clothing that speaks to you. I always wanted to create a brand that not only reflected my style choices, but also my personality. Life is short and takes turns. We should live to its full potential and surround ourselves with the things that we are passionate about.

What started in 2010 as a passion project with a small collection of handpicked designs, Sic Truth Clothing has now emerged to an international clothing brand bringing extraordinary designs and styles to Rock'N'Roll wardrobes all over the world. Artists as well as musicians from bands like Alice Cooper, Guns N’Roses, KoRn, Papa Roach, Steel Panther and many others are wearing clothes of Sic Truth Clothing.